The new IXO VI
THE ART OF SCHRAUBING
Bosch celebrates the 15th anniversary of the IXO with a special edition.
In a new teaser and launch campaign, we staged the IXO VI as a desirable design object and created an out-of-home campaign, advertisement motives, also a conception and production of digital content for social media, display ads, and the design of POS measures.
Client: Bosch Power Tools
Agency: Philipp und Keuntje
Role: Art Direction and Design
Creative Direction: André Bourguignon, Franziska Flau
Also Art Direction & Design: Caterina Florencio
Text: Klaus Huber
Social Media: Charlotta Dittmann, Insa von Zeppelin
Works of art
Compact, small, practical, and now also colorful, with a chic design – The new IXO – a lifestyle product.
With unusual, slightly crazy text and image style, IXO breaks with conventional advertising.
The new IXO addresses new target groups, from do-it-yourselfer to aesthetes to design lovers.
From the toolbox, into the living room shelf.
for screwdriving with style
The centerpiece of the teaser phase is a design competition. On a website, participants can design and share their personal IXO. The design with the most likes wins and is commercially available with the standard model – The Colour and Classic Edition.