Credit

Client: Pohl-Boskamp
Agency: Philipp und Keuntje

Role: Illustration and Art Direction

Creative Direction: André Bourguignon, Franziska Flau
Also Art Direction: Caterina Florencio
Text: Klaus Huber

3D-Development: Goldfuchs Studio, Hamburg
Photographer: vierfotografen, Hamburg

new Nyda campaign

For the new Nyda-campaign we used storytelling to communicate the issue “lice” in a funny and unconventional way.
Colorfully illustrated lice monsters – The Lausy Gang – attack the heads of innocent children and cause mischief on various channels.
In doing so, we took up specific topics that are annoying for parents, to say in the end: only lice are more annoying.

The campaign is online on social media and specialist portals, in pharmaceutical magazines, as well as in pharmacies in form of shop window decorations or as a sales display. Advertising materials are advertisement motives, online films, displays and social ads, POS measures and giveaways such as hats and lice tattoos.

Sketches

Building The Characters​

idea

With imaginative characters, the topic lice should be communicated in a humorous way.

challenge

The illustrated lice should be depicted as nasty, but not disgusting, funny, but not pitiful.

implementation

Mix of real image and illustration, as well as animation of the characters in moving image.

Voriger
Nächster

finalists

Meet The "Lausy-Gang"

Captain Krätze

  • the cunning leader of the gang
  • he is forging all plans and strategies
  • Goal: to conquer as many children’s heads as possible
  • is annoyed by his buddy’s inability

MAMPFRED​

  • the heavy weight of the “Lausy gang”
  • sluggish and never full
  • prefers to be a permanent guest on the head
  • slow and always misses the connection

Stupido

  • as thick as two short planks
  • understands nothing of what Krätze tells him
  • violent fits of laughter
  • very hyperactive

implementing

T-POSES & FACIAL EXPRESSIONS​

modelled, rigged and animated by Goldfuchs Studio, Hamburg

ON AIR

Behind the Scences

final online spots

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